Welcome To Tannen's Magic Online!

Located in the heart of Midtown, in the Herald Square district of New York City, Tannen's Magic has been catering to the needs of professional and amateur magician's since 1925.

We have thousands of magic items right here online. You will find every kind of trick imaginable as well as related items, DVD's, books and more! From beginners to the most advanced magician, we have something to meet your every magic need. 


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Featured Products

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A curated collection of high quality wonders and amusements for a newcomer to magic!


Guess someone's birthday without writing anything down, fishing for clues... or checking their Facebook profile.


FREE USA SHIPPING thru Friday, June 28!

Built to last a lifetime, this is Erik's signature close-up trick, available for the first time in very limited quantity.


FREE USA SHIPPING thru Friday, June 28!

A magical, illustrated tale designed to entertain and enrapture audiences of all ages.


A killer effect that packs a HUGE punch to the spectator's mid section!


Silhouette gives you the uncanny ability to manipulate and interact with shadows.