Featured Magic

Welcome To Tannen's Magic Online!

Located in the heart of Midtown, in the Herald Square district of New York City, Tannen's Magic has been catering to the needs of professional and amateur magician's since 1925.

We have thousands of magic items right here online. You will find every kind of trick imaginable as well as related items, DVD's, books and more! From beginners to the most advanced magician, we have something to meet your every magic need. 


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Featured Products

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FREE USA SHIPPING thru April 17, 2019!

Progressively vanish ANY deck of cards!


Use borrowed objects and have them animate in real time.


Animals, colors and a puzzle. It's a no-sleight trick with a big surprise reveal.


A simple yet ingenious trick that allows you to perform either an INSTANT VISUAL CHANGE or a FACE DOWN CHANGE.


Regalia is a symbol of excellence, prestige, and innovation.

$13.95 - $15.00

Limited Edition. Will NOT be reprinted.


This is Wayne Dobson's take on the classic Diary Card effect. 



Thursday, April 18, 2019

7:00 pm @ Tannen's


Welcome to the world's first BOOK TEST using ultra precision SvenPad® technology! 


Make a ring appear with ease with this technologically advanced, fully automatic prop.


Transform a small pack of gum into a LARGE chocolate bar RIGHT BEFORE THEIR EYES! 


Imagine taking your existing card magic and reinventing it, injecting it with more personality, more intimacy, more excitement.


Same great effect, easier to read, better looking than ever!